EP+Co | Case Studies

How can a brand’s southern roots be tapped to drive new growth?

The Problem:

Despite being beloved (or really, legendary) in the South, Bojangles wasn’t getting the credit they deserved for their commitment to making real Southern food better than your granny.

The Truth:

Authenticity always wins.

How We Built Belief:

We launched the brand into a modern re-commitment to who they’ve always been: Unapologetically Southern. The resulting work is anchored deep in Bojangles' core attributes of real deal southern flavor—doing things right and going big while they're at it—because Bojangles is always bold, never boring.

+16

%
Increase In Market Share

+80
%
Increase In Brand Awareness

Bojangles Case Study EPcom 4-2022_tc 7.6.22.mp4 from EP+Co on Vimeo

Playing in picture-in-picture

We believe the time is right to introduce our fans to a modern Bojangles

Content Production

Bojangles production is a labor of homegrown love, from tabletop productions fueled by our fully equipped commercial kitchen to a slot machine transformed into a chicken tender dispenser in our 15,000 sq. ft. production and workshop space. Top to bottom, Bojangles broadcast content is made fresh in-house at EP+Co.