EP+Co | Case Studies

How do you convince a 135-year-old furniture brand they don’t actually sell furniture?

The Problem:

In a category dominated by price tags and forgettable promos, Havertys needed to break free from the sameness—and say something their competitors couldn’t.

The Truth:

Havertys doesn’t just sell furniture. They furnish happiness.

How We Built Belief: ‍

We repositioned Havertys around what truly sets them apart—craftsmanship, personalization, and joy—and used those pillars to build a brand platform that makes the furniture shopping experience feel as meaningful as the home it’s for. By leaning into their legacy while refreshing their voice, we helped Havertys say something bold and true: it’s not just about what you buy—it’s about how it makes you feel.

10.8

%

Lift In Purchase Intent

12

PP

Increase In Brand Awareness

Havery's Case Study_v4 from EP+Co on Vimeo

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Consumers are 63% more likely to say shopping for furniture is more stressful than rewarding.

Creative Insights

EPiQ delivers actionable insights at the speed of culture, through primary research, data analysis and a creatively driven POV to help better connect with our consumers and break from the cloud of competitors. For Havertys, we utilized our proprietary process to discover key insights about our customers that helped us understand what motivates them and what uniquely sets Havertys apart from their competitors.