Denny’s Diner finds the social sweet spot

Denny’s Diner finds the social sweet spot

Just like the physical diner, Denny’s social channels were always on and serving up content 24/7. By keeping a pulse on trending and real-time conversations, we developed an authentic brand voice — talking to our followers instead of talking at them. Tapping in to memes, using relevant language and having a fine-tuned POV on cultural events allowed us to engage new audiences without excluding or alienating our existing followers.

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4:39 PM · Jun 18, 2019

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find cute baby from viral video and bring him to Denny’s …

1:00 PM · Jun 16, 2019

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Pancake and syrup truffles? Yep, we did it. #BeMyValendine. https://dennys.com/valendines/

1:03 PM · Feb 14, 2019

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it’s world goth day

6:00 PM · May 22, 2019

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[Kaitlyn

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@softstrawbabie

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Replying to @softstrawbabie

She’s up and I love her! ♡ @DennysDiner

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your move

7:27 PM · Jan 25, 2019

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alright we'll bite. here's our 2009 vs 2019

8:19 PM · Jan 16, 2019

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We kind of expected this, but it still hurts. #2018Wrapped

8:06 PM · Dec 6, 2018

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if you then you don't love don't deserve me at my me at my

2:56 PM · Apr 5, 2018

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7:48 PM · Jan 30, 2018

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Her: he’s probably thinking about other girls… Him: i am egg

6:24 PM · Aug 3, 2017

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zoom in on the syrup

8:47 PM · Mar 1, 2017

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to some of the users responding to our tweets: diner is spelled d-i-n-e-r not d-a-d-d-y. thank you.

3:57 PM · Dec 19, 2016

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(•_•) <) )╯ PAN / \

\(•_•) ( (> CAKES / \

(•_•) <) )> PLS / \

5:29 PM · Jun 4, 2014

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pepper is just emo salt

9:53 PM · Feb 19, 2018

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Jeans: jeans Jorts: jean shorts Jancakes: (you guessed it) jean pancakes

7:16 PM · Aug 2, 2019

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instagram and facebook are down but Denny's is always open

8:10 PM · Mar 13, 2019

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Just finished High School Musical 1, 2, and 3, at no point did the theater kids wrap up their last show with a trip to Denny’s. This oversight leads us to believe that the movies were not based in fact, but fiction. In this essay we will…

6:04 PM · Jun 7, 2019

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do we sell edibles? buddy, all our food is edible.

5:11 PM · Apr 20, 2019

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110 E. Court St.

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