Even the Best Conversations are Better in a Denny's Booth
Even the Best Conversations Are Better in a Denny's Booth
The Problem:
Younger generations were ditching America’s Diner. Denny’s needed to redefine their brand positioning and reach new consumers.
The Truth:
Denny’s is a place for the people. All people.
How We Built Belief:
We found countless ways to bring communities together and do what Denny’s does best, feed people. For example? When we saw DJ Pryor chatting with his son Kingston in a video that broke the internet, we thought, “those two would put a booth to good use,” and remind the world where deep connections happen: over pancakes. We invited the duo on down to Denny’s for a Grand Slam and a Jr. Grand Slam, just in time for father’s day. Guess you could say cultural piggybacking is one of our specialties. 😏
62 M Impressions
1.24 M Engagements
16 M Views
DENNYS_Fathers_Day_Edit_07OA_16_9 from EP+Co on Vimeo
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Greenville
110 E. Court St.
Suite 400
Greenville, SC 29601
New York
622 3rd Avenue
Floor 3
New York, NY 10017