## Even the Best Conversations Are Better in a Denny's Booth

### The Problem:
Younger generations were ditching America’s Diner. Denny’s needed to redefine their brand positioning and reach new consumers.

### The Truth:
Denny’s is a place for the people. All people.

### How We Built Belief:
We found countless ways to bring communities together and do what Denny’s does best, feed people. For example? When we saw DJ Pryor chatting with his son Kingston in a video that broke the internet, we thought, “those two would put a booth to good use,” and remind the world where deep connections happen: over pancakes. We invited the duo on down to Denny’s for a Grand Slam and a Jr. Grand Slam, just in time for father’s day. Guess you could say cultural piggybacking is one of our specialties. 😏

62 M Impressions  
1.24 M Engagements  
16 M Views

DENNYS_Fathers_Day_Edit_07OA_16_9 from EP+Co on Vimeo

### Partner With Us
[Contact Us](/content/contact/index.html)

### Work With Us
[Find An Open Role](/content/careers/index.html)

---

Greenville  
110 E. Court St.  
Suite 400  
Greenville, SC 29601

[864-271-0500](tel:+1-864-271-0500)

New York  
622 3rd Avenue  
Floor 3  
New York, NY 10017

[864-271-0500](tel:+1-864-271-0500)