Give Santa What He Wants

After a tough 2020, and a hundred years of the same old snack, Santa’s got news for us. He doesn’t want cookies. Nope, this past Christmas Eve Santa insisted on fluffy pancakes by the fireplace.

Working with Denny’s PR agency, A&P, to promote a Christmas-Eve-Only free pancake promo at a time when press conferences were all too familiar and dour, we thought why not give people one with a smile, by bringing the news direct from the North Pole. So we built a 2.5x scale podium to dwarf Santa’s Press Secretary Elf, Mr. Pumpernickel, as he delivered Santa’s official statement. The multi-media press release was disseminated two fold, direct to pubs and on consumer-facing Denny’s social channels. Smiles, media buzz and pancakes were all delivered.

Dennys_Elf_PSA-v6_6MBPS_210211_205633 from EP+Co on Vimeo

Playing in picture-in-picture
Play

CC/subtitles
Settings
Speed
Transcript
Picture-in-Picture
Fullscreen
Show controls
QualityAuto
CC/subtitlesOff
2x
1.5x
1.25x
1x
0.75x
0.5x

Partner With Us

Work With Us

Greenville
110 E. Court St.
Suite 400
Greenville, SC 29601

New York
622 3rd Avenue
Floor 3
New York, NY 10017

Everywhere