We Are Morgan Stanley
We Are Morgan Stanley
The Problem:
The financial industry is smart, sure—but it’s also cold and confusing. Morgan Stanley needed a way to feel more relatable without having to dumb themselves down for those of us who aren’t Warren Buffet.
The Truth:
People want financial insights. They just don’t want to hear things like, “there’s a high-beta, tax-efficient, inflation-hedged asset allocation strategy designed to optimize your liquidity profile across a diversified capital stack.” ‘Cause who would?
How We Built Belief:
We put Morgan Stanley’s experts front and center in a series of micro-films that talked with people, not at them. Straight to camera. Straight to the point. No pretense, just perspective. Produced 100% in-house, the campaign delivered 25 pieces of content that boosted followers, favorability, and proved financial advice can be both brainy and human.
24
PP
Increase In Brand Favorability
219
%
Increase In Social Media Followers
Videos:
Morgan Stanley Data Decade from EP+Co on Vimeo
Morgan Stanley The New Space Economy from EP+Co on Vimeo
Morgan Stanley Cybersecurity In The Connected Age from EP+Co on Vimeo
Partner With Us
Work With Us
Locations:
- Greenville: 110 E. Court St., Suite 400, Greenville, SC 29601
- New York: 622 3rd Avenue, Floor 3, New York, NY 10017