## We Are Morgan Stanley

### **The Problem:**

The financial industry is smart, sure—but it’s also cold and confusing. Morgan Stanley needed a way to feel more relatable without having to dumb themselves down for those of us who aren’t Warren Buffet.

### **The Truth:**

People _want_ financial insights. They just don’t want to hear things like, “there’s a high-beta, tax-efficient, inflation-hedged asset allocation strategy designed to optimize your liquidity profile across a diversified capital stack.” ‘Cause who would?

### **How We Built Belief:**

We put Morgan Stanley’s experts front and center in a series of micro-films that talked _with_ people, not _at_ them. Straight to camera. Straight to the point. No pretense, just perspective. Produced 100% in-house, the campaign delivered 25 pieces of content that boosted followers, favorability, and proved financial advice can be both brainy _and_ human.

24

PP

Increase In Brand Favorability

219

%

Increase In Social Media Followers

### Videos:

#### Morgan Stanley Data Decade from EP+Co on Vimeo

#### Morgan Stanley The New Space Economy from EP+Co on Vimeo

#### Morgan Stanley Cybersecurity In The Connected Age from EP+Co on Vimeo

### Partner With Us

### Work With Us

#### Locations:
- Greenville: 110 E. Court St., Suite 400, Greenville, SC 29601  
- New York: 622 3rd Avenue, Floor 3, New York, NY 10017

[Contact Number: 864-271-0500](tel:+1-864-271-0500)