ZenWTR Loves the F*cking Ocean
ZenWTR Loves the F*cking Ocean
The Problem:
ZenWTR was ready to launch their #ZenPose Challenge to drive awareness and donations for ocean cleanup, but in a sea of social campaigns, it needed to make a splash.
The Truth:
People don’t just support causes. They rally behind brands that show up with heart, humor, and something real to say.
How We Built Belief:
We kicked off the #ZenPose Challenge and made Danny McBride the spokesperson. ‘Cause his love for the f*cking ocean is impossible to ignore.
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EP+Co Case Study | ZenWTR Loves the F***ing Ocean from EP+Co on Vimeo
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The #ZenPose challenge launched online and across social channels on National Ocean Conservation Day. For every post tagged with the #ZenPose challenge, ZenWTR donated $1 to ocean conservation.
Thanks to the help of A-listers like Khloe Kardashian, Ellen DeGeneres, Zoe Saldana, Jessica Chastain, Paris Hilton and the Foster sisters, the campaign successfully got people everywhere excited to play a role in saving the ocean.
292M followers
\ \ khloekardashian Verified\ \ 4,866 posts · 292M followers\ \
I'm excited to partner with @drinkZenWTR for the #ZenPose Challenge! Here’s my Zen boat Pose 🤩 Join me by posting your favorite Yoga Pose with ZenWTR and for each #ZenPose post, they’re donating $1 (up to $200K!) to Ocean Conservation.
130M followers
\ \ ellendegeneres Verified\ \ 12,179 posts · 130M followers\ \
@drinkZenWTR challenged me to do a yoga pose for their #ZenPOSE challenge. For each pose, they’re donating $1 to Ocean Conservation (up to $200k!) This is a yoga pose I call upward dog.
@ParisHilton, I'm challenging you to do your best #Sliving yoga pose!
Join in and post your own #ZenPOSE with a ZenWTR and help the ocean! (Don’t forget to tag @drinkzenWTR, they’re reposting their favorites!)
11.4M followers
\ \ zoesaldana Verified\ \ 2,386 posts · 11M followers\ \
I'm excited to partner with @drinkZenWTR for the ZenPOSE Challenge to raise money for Ocean Conservation! Join us by posting your favorite Yoga Pose (your #ZenPose) with ZenWTR and for each post with #ZenPOSE through October 18, they’re donating $1 (up to $200K!) to this great cause.
5.4M followers
\ \ jessicachastain Verified\ \ 2,247 posts · 5M followers\ \
@drinkzenwtr, does mountain pose count as my #ZenPOSE??
I challenge you all to show us your best yoga pose with your ZenWTR 🧘♀️ for each #ZenPOSE post, @drinkzenwtr is donating $1 up to $200,000 towards ocean conservation through October 18th.
\ \ parishilton Verified\ \ 13,730 posts · 26M followers\ \
@TheEllenShow challenged me to do my best #SlivingPose on International Coastal Cleanup Day in partnership with @drinkZenWTR to raise money for ocean conservation – and you can join us too! 🌊 By posting your favorite yoga pose 🧘🏼♀️ with ZenWTR and #ZenPOSE, ZenWTR will donate $1 to Ocean Conservation (up to $200K!). Loves it! 💖✨
792K followers
\ \ sarafoster Verified\ \ 1,211 posts · 792K followers\ \
@drinkzenwtr challenged all their investors to post their favorite yoga pose. After seeing @khloekardashian post I gave up.
For every person who posts their #ZenPOSE they will donate $1 to Ocean Conservation. I challenge my dear friends @barackobama and @beyonce to join us.
ZWTR-Cannes_CaseStudy-v6 from EP+Co on Vimeo
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