## ZenWTR Loves the F\*cking Ocean ### **The Problem:** ‍ ZenWTR was ready to launch their #ZenPose Challenge to drive awareness and donations for ocean cleanup, but in a sea of social campaigns, it needed to make a splash. ### **The Truth:** ‍ People don’t just support causes. They rally behind brands that show up with heart, humor, and something real to say. ### **How We Built Belief:** ‍ We kicked off the #ZenPose Challenge and made Danny McBride the spokesperson. ‘Cause his love for the f\*cking ocean is impossible to ignore. 1.6 M Likes +10 M Views On YouTube EP+Co Case Study \| ZenWTR Loves the F\*\*\*ing Ocean from EP+Co on Vimeo Playing in picture-in-picture Play Settings Speed Picture-in-Picture Fullscreen Show controls QualityAuto 2x 1.5x 1.25x 1x 0.75x 0.5x The #ZenPose challenge launched online and across social channels on National Ocean Conservation Day. For every post tagged with the #ZenPose challenge, ZenWTR donated $1 to ocean conservation. Thanks to the help of A-listers like Khloe Kardashian, Ellen DeGeneres, Zoe Saldana, Jessica Chastain, Paris Hilton and the Foster sisters, the campaign successfully got people everywhere excited to play a role in saving the ocean. Instagram [khloekardashian _Verified_](https://www.instagram.com/khloekardashian/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) 292M followers [View profile](https://www.instagram.com/khloekardashian/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) \\ \\ khloekardashian _Verified_\\ \\ 4,866 posts · 292M followers\\ \\ [View more on Instagram](https://www.instagram.com/khloekardashian/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) [Like](https://www.instagram.com/p/CT9_5K7FyM4/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) [_Comment_](https://www.instagram.com/p/CT9_5K7FyM4/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) [_Share_](https://www.instagram.com/p/CT9_5K7FyM4/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) [_Save_](https://www.instagram.com/p/CT9_5K7FyM4/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) [1,162,462 likes](https://www.instagram.com/p/CT9_5K7FyM4/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) [khloekardashian](https://www.instagram.com/khloekardashian/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) I'm excited to partner with [@drinkZenWTR](https://www.instagram.com/drinkZenWTR/?utm_source=ig_embed) for the [#ZenPose](https://www.instagram.com/explore/tags/ZenPose/?utm_source=ig_embed) Challenge! Here’s my Zen boat Pose 🤩 Join me by posting your favorite Yoga Pose with ZenWTR and for each [#ZenPose](https://www.instagram.com/explore/tags/ZenPose/?utm_source=ig_embed) post, they’re donating $1 (up to $200K!) to Ocean Conservation. [View all 6,383 comments](https://www.instagram.com/p/CT9_5K7FyM4/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) [Add a comment...](https://www.instagram.com/p/CT9_5K7FyM4/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) [_Instagram_](https://www.instagram.com/p/CT9_5K7FyM4/?utm_source=ig_embed&ig_rid=AsM3yBrjfK3cqMLGstE2GaF) Instagram [ellendegeneres _Verified_](https://www.instagram.com/ellendegeneres/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) 130M followers [View profile](https://www.instagram.com/ellendegeneres/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) \\ \\ ellendegeneres _Verified_\\ \\ 12,179 posts · 130M followers\\ \\ [View more on Instagram](https://www.instagram.com/ellendegeneres/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) [Like](https://www.instagram.com/p/CT95rryl1k8/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) [_Comment_](https://www.instagram.com/p/CT95rryl1k8/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) [_Share_](https://www.instagram.com/p/CT95rryl1k8/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) [_Save_](https://www.instagram.com/p/CT95rryl1k8/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) [216,903 likes](https://www.instagram.com/p/CT95rryl1k8/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) [ellendegeneres](https://www.instagram.com/ellendegeneres/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) [@drinkZenWTR](https://www.instagram.com/drinkZenWTR/?utm_source=ig_embed) challenged me to do a yoga pose for their [#ZenPOSE](https://www.instagram.com/explore/tags/ZenPOSE/?utm_source=ig_embed) challenge. For each pose, they’re donating $1 to Ocean Conservation (up to $200k!) This is a yoga pose I call upward dog. [@ParisHilton](https://www.instagram.com/ParisHilton/?utm_source=ig_embed), I'm challenging you to do your best [#Sliving](https://www.instagram.com/explore/tags/Sliving/?utm_source=ig_embed) yoga pose! Join in and post your own [#ZenPOSE](https://www.instagram.com/explore/tags/ZenPOSE/?utm_source=ig_embed) with a ZenWTR and help the ocean! (Don’t forget to tag [@drinkzenWTR](https://www.instagram.com/drinkzenWTR/?utm_source=ig_embed), they’re reposting their favorites!) [View all 1,425 comments](https://www.instagram.com/p/CT95rryl1k8/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) [Add a comment...](https://www.instagram.com/p/CT95rryl1k8/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) [_Instagram_](https://www.instagram.com/p/CT95rryl1k8/?utm_source=ig_embed&ig_rid=AhsTR4DbhJX4UQ6ZSfdIyay) Instagram [zoesaldana _Verified_](https://www.instagram.com/zoesaldana/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) 11.4M followers [View profile](https://www.instagram.com/zoesaldana/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) \\ \\ zoesaldana _Verified_\\ \\ 2,386 posts · 11M followers\\ \\ [View more on Instagram](https://www.instagram.com/zoesaldana/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) [Like](https://www.instagram.com/p/CT-YcA4M5fp/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) [_Comment_](https://www.instagram.com/p/CT-YcA4M5fp/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) [_Share_](https://www.instagram.com/p/CT-YcA4M5fp/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) [_Save_](https://www.instagram.com/p/CT-YcA4M5fp/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) [121,487 likes](https://www.instagram.com/p/CT-YcA4M5fp/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) [zoesaldana](https://www.instagram.com/zoesaldana/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) I'm excited to partner with [@drinkZenWTR](https://www.instagram.com/drinkZenWTR/?utm_source=ig_embed) for the ZenPOSE Challenge to raise money for Ocean Conservation! Join us by posting your favorite Yoga Pose (your [#ZenPose](https://www.instagram.com/explore/tags/ZenPose/?utm_source=ig_embed)) with ZenWTR and for each post with [#ZenPOSE](https://www.instagram.com/explore/tags/ZenPOSE/?utm_source=ig_embed) through October 18, they’re donating $1 (up to $200K!) to this great cause. [View all 417 comments](https://www.instagram.com/p/CT-YcA4M5fp/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) [Add a comment...](https://www.instagram.com/p/CT-YcA4M5fp/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) [_Instagram_](https://www.instagram.com/p/CT-YcA4M5fp/?utm_source=ig_embed&ig_rid=AkVjjD1Qfh6lMb3sLe9C1za) Instagram [jessicachastain _Verified_](https://www.instagram.com/jessicachastain/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) 5.4M followers [View profile](https://www.instagram.com/jessicachastain/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) - - \\ \\ jessicachastain _Verified_\\ \\ 2,247 posts · 5M followers\\ \\ [View more on Instagram](https://www.instagram.com/jessicachastain/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) [Like](https://www.instagram.com/p/CUC42qggQ8_/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) [_Comment_](https://www.instagram.com/p/CUC42qggQ8_/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) [_Share_](https://www.instagram.com/p/CUC42qggQ8_/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) [_Save_](https://www.instagram.com/p/CUC42qggQ8_/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) [126,794 likes](https://www.instagram.com/p/CUC42qggQ8_/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) [jessicachastain](https://www.instagram.com/jessicachastain/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) [@drinkzenwtr](https://www.instagram.com/drinkzenwtr/?utm_source=ig_embed), does mountain pose count as my [#ZenPOSE](https://www.instagram.com/explore/tags/ZenPOSE/?utm_source=ig_embed)?? I challenge you all to show us your best yoga pose with your ZenWTR 🧘‍♀️ for each [#ZenPOSE](https://www.instagram.com/explore/tags/ZenPOSE/?utm_source=ig_embed) post, [@drinkzenwtr](https://www.instagram.com/drinkzenwtr/?utm_source=ig_embed) is donating $1 up to $200,000 towards ocean conservation through October 18th. [View all 390 comments](https://www.instagram.com/p/CUC42qggQ8_/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) [Add a comment...](https://www.instagram.com/p/CUC42qggQ8_/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) [_Instagram_](https://www.instagram.com/p/CUC42qggQ8_/?utm_source=ig_embed&ig_rid=AnrUYnltuG7OLGOHMx2w3Cm) Instagram [parishilton _Verified_](https://www.instagram.com/parishilton/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) [Beverly Hills, California](https://www.instagram.com/explore/locations/212970049/beverly-hills-california/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) [View profile](https://www.instagram.com/parishilton/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) \\ \\ parishilton _Verified_\\ \\ 13,730 posts · 26M followers\\ \\ [View more on Instagram](https://www.instagram.com/parishilton/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) [Like](https://www.instagram.com/p/CT-EJqspjUE/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) [_Comment_](https://www.instagram.com/p/CT-EJqspjUE/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) [_Share_](https://www.instagram.com/p/CT-EJqspjUE/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) [_Save_](https://www.instagram.com/p/CT-EJqspjUE/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) [41,539 likes](https://www.instagram.com/p/CT-EJqspjUE/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) [parishilton](https://www.instagram.com/parishilton/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) [@TheEllenShow](https://www.instagram.com/TheEllenShow/?utm_source=ig_embed) challenged me to do my best [#SlivingPose](https://www.instagram.com/explore/tags/SlivingPose/?utm_source=ig_embed) on International Coastal Cleanup Day in partnership with [@drinkZenWTR](https://www.instagram.com/drinkZenWTR/?utm_source=ig_embed) to raise money for ocean conservation – and you can join us too! 🌊 By posting your favorite yoga pose 🧘🏼‍♀️ with ZenWTR and [#ZenPOSE](https://www.instagram.com/explore/tags/ZenPOSE/?utm_source=ig_embed), ZenWTR will donate $1 to Ocean Conservation (up to $200K!). Loves it! 💖✨ [View all 571 comments](https://www.instagram.com/p/CT-EJqspjUE/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) [Add a comment...](https://www.instagram.com/p/CT-EJqspjUE/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) [_Instagram_](https://www.instagram.com/p/CT-EJqspjUE/?utm_source=ig_embed&ig_rid=AyWddDCm79xThZ3ZqWSkWib) Instagram [sarafoster _Verified_](https://www.instagram.com/sarafoster/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) 792K followers [View profile](https://www.instagram.com/sarafoster/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) - - \\ \\ sarafoster _Verified_\\ \\ 1,211 posts · 792K followers\\ \\ [View more on Instagram](https://www.instagram.com/sarafoster/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) [Like](https://www.instagram.com/p/CT-121FJnvl/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) [_Comment_](https://www.instagram.com/p/CT-121FJnvl/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) [_Share_](https://www.instagram.com/p/CT-121FJnvl/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) [_Save_](https://www.instagram.com/p/CT-121FJnvl/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) [6,195 likes](https://www.instagram.com/p/CT-121FJnvl/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) [sarafoster](https://www.instagram.com/sarafoster/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) [@drinkzenwtr](https://www.instagram.com/drinkzenwtr/?utm_source=ig_embed) challenged all their investors to post their favorite yoga pose. After seeing [@khloekardashian](https://www.instagram.com/khloekardashian/?utm_source=ig_embed) post I gave up. For every person who posts their [#ZenPOSE](https://www.instagram.com/explore/tags/ZenPOSE/?utm_source=ig_embed) they will donate $1 to Ocean Conservation. I challenge my dear friends [@barackobama](https://www.instagram.com/barackobama/?utm_source=ig_embed) and [@beyonce](https://www.instagram.com/beyonce/?utm_source=ig_embed) to join us. [View all 64 comments](https://www.instagram.com/p/CT-121FJnvl/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) [Add a comment...](https://www.instagram.com/p/CT-121FJnvl/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) [_Instagram_](https://www.instagram.com/p/CT-121FJnvl/?utm_source=ig_embed&ig_rid=AqvcGYRLp6ZHEeOFB2izhIe) ZWTR-Cannes\_CaseStudy-v6 from EP+Co on Vimeo Playing in picture-in-picture Play CC/subtitles Settings Speed Transcript Picture-in-Picture Fullscreen Show controls QualityAuto CC/subtitlesOff 2x 1.5x 1.25x 1x 0.75x 0.5x ### Partner With Us [Contact Us\\ \\ ### Work With Us [Find An Open Role\\ \\ Greenville 110 E. Court St. Suite 400 Greenville, SC 29601 [864-271-0500](tel:+1-864-271-0500) New York 622 3rd Avenue Floor 3 New York, NY 10017 [864-271-0500](tel:+1-864-271-0500) Everywhere - [LinkedIn](https://www.linkedin.com/company/ep-co/) - [Instagram](https://www.instagram.com/epco/) - **_©_** 2026 EP+Co. 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